Press Releases

  • New Audiobook “MUMENTOUS” Explores the Deep-Rooted Tradition of the Homecoming Mums with Bonus Immersive Chapter, Rollout begins in October 2024

    Fort Worth, TX (October 8, 2024)

  • Readers' Favorite recognizes "Mumentous" by Amy J. Schultz in its annual international book award contest

    Louisville, KY (September 28, 2024)

  • New Exhibit at Garland City Hall Showcases Texas Tradition, History and Allure of Homecoming Mums

    Garland, TX (July 19, 2024)

  • High school football and hot glue guns: New book and exhibit tell the history of a truly Texas tradition — The Homecoming Mum

    Grapevine, TX (September 1, 2023)

  • Atmosphere Press releases One Sheet for "MUMENTOUS: Original photos and mostly-true stories about football, glue guns, moms, and a supersized high school tradition that was born deep in the heart of Texas" by Amy J. Schultz

    Austin, TX (April 25, 2023)

Media Inquiries

MUMENTOUS in the News: 2024

  • How did homecoming mums become a big Texas tradition? KSAT Explains

    KSAT12 / ABC, Oct. 10, 2024

  • The History Behind the Texas Homecoming Mum Tradition with Mumentous Author Amy Schultz

    RG Mums video exclusives, Sept. 7, 2024

  • Bloomin’ Large

    Texas Historical Commission The Heritage Traveler and Texas Time Travel blog, August 30, 2024

  • Mum's The Word: The History of the Texas Homecoming Mum

    KWTX News10, August 26, 2024

  • The Backstory: Mum’s the Word

    KWTX News10, August 26, 2024

  • "Mumentous" Garland City Hall exhibit explains history of homecoming mums

    CBS Texas, MSN.com and YahooNews, August 26, 2024

  • This Mum-entous Exhibit Features the History of Texas Mums

    CW33, August 22, 2024

  • What-A-Mum: The history of the Texas homecoming tradition has been turned into an exhibit

    WFAA8 ABC, August 15, 2024

  • Don’t miss the amazing ‘Mumentous’ exhibit – Aug. 10-Oct. 12, 2024

    Garland Texan, August 15, 2024

  • Garland Celebrates Texas Tradition with “Mumentous” Exhibit at City Hall

    Hoodline, August 11, 2024

  • Homecoming in Texas: A MUMentous Occasion

    Tyler Today Magazine, August/September 2024

  • Meet Amy J. Schultz

    CanvasRebel, July 1, 2024

  • Spirituality, mums and DNA: Three novice Arlington authors make a literary buzz by OK Carter

    Fort Worth Report and Arlington Report, June 25, 2024

  • Indies Worth Discovering booklist

    Kirkus Magazine, June 15, 2024

Features & Videos

Click on each to view or learn more.

MUMENTOUS in the News: 2023

  • Interview with Amy J. Schultz

    About Mansfield podcast, Oct. 30, 2023

  • New book dives into the history of mums in Texas

    Fox 4 KDFW, Oct. 11, 2023

  • On Your Corner, In Your Corner: The history of mums

    CBS11 News Texas and Yahoo.news, Oct. 6, 2023

  • Grapevine offers a full slate of fun fall events the entire family can enjoy

    Focus Daily News, Oct. 6, 2023

  • The History of Homecoming Mums, an interview with Amy J. Schultz

    NBCDFW TX Today, Oct. 3, 2023

  • In Texas, Mums Rival Football as the Big Homecoming Attraction by Rachel Sherman

    New York Times, Sept. 30, 2023

  • MUMENTOUS: Football, Glue Guns, Moms, and a Supersized High School Tradition That Was Born Deep in the Heart of Texas

    Dallas Morning News, Sept. 23, 2023

  • Homecoming Mums: a Texas-sized tradition and Author breaks down how Texas-sized mums came to be

    KHOU 11, Sept. 22, 2023

  • "MUMENTOUS" Mum Making Tips

    WFAA Good Morning Texas, Sept. 20, 2023

  • MUMENTOUS Mum Exhibit Comes to Grapevine

    Grapevine Edit, Sept. 20, 2023

  • Grapevine Debuts Homecoming Mum Exhibit

    Southlake Style, Sept. 20, 2023

  • 33 Things to Do in Dallas-Fort Worth This Fall

    D Magazine, Sept. 15, 2023

  • Pop-Up Blog Hop

    Lone Star Literary Life, August-September 2023

  • An Interview with Author Amy J. Schultz

    BookView Review, May 2023

  • MUMENTOUS Moms

    Arlington Today, May 2023

  • April 2023 Texas Books Preview

    Lone Star Literary Life, April 2023

Independent Book Reviews and Awards

BookView Review Gold Level Recommendation
“Author and award-winning photographer Schultz offers an intriguing guide to the world of homecoming mums, bringing together history and fantastical stories to paint a vivid picture of the tradition in her marvelous book…”

Literary Titan Silver Award
“One of the highlights of this unique book is the black-and-white photography showcasing modern high school culture; it has a profound effect on the book as a whole…”

Independent Book Review by Jadidsa Perez
“Through polished and skillful writing, the author immerses in the mum world for a moment, like attending a homecoming game. There’s a sense of excitement here as the reader anticipates each new story that will come…Schultz raises so many fascinating points regarding not just mums, but the larger societal zeitgeist. The link between post-war patriotism and the cultural shift toward sporting events is particularly enlightening…There is no bell, ribbon, or whistle that Schultz does not uncover about the mum and the immense effort is apparent.”

Kirkus Reviews and Kirkus magazine
“An entertaining, brilliantly shot look at a Texas high school tradition. Both seasoned Texas home-comers and readers completely unfamiliar with the tradition will be equally charmed by this beguiling quirk of Americana.”

Midwest Book Review and Donovan's Literary Services by D. Donovan, Senior Reviewer
MUMENTOUS will attract, delight, and surprise those who think it will be yet another coverage of motherhood alone… Libraries and readers interested in women's history, literature, and especially regional probes of women's traditions and experiences will relish MUMENTOUS for its lively celebrations of the Texan woman and the energy she brings to the playing field of women's literature and life...”


MORE REVIEWS