Press Releases
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New Audiobook “MUMENTOUS” Explores the Deep-Rooted Tradition of the Homecoming Mums with Bonus Immersive Chapter, Rollout begins in October 2024
Fort Worth, TX (October 8, 2024)
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Readers' Favorite recognizes "Mumentous" by Amy J. Schultz in its annual international book award contest
Louisville, KY (September 28, 2024)
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New Exhibit at Garland City Hall Showcases Texas Tradition, History and Allure of Homecoming Mums
Garland, TX (July 19, 2024)
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High school football and hot glue guns: New book and exhibit tell the history of a truly Texas tradition — The Homecoming Mum
Grapevine, TX (September 1, 2023)
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Atmosphere Press releases One Sheet for "MUMENTOUS: Original photos and mostly-true stories about football, glue guns, moms, and a supersized high school tradition that was born deep in the heart of Texas" by Amy J. Schultz
Austin, TX (April 25, 2023)
MUMENTOUS in the News: 2024
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How did homecoming mums become a big Texas tradition? KSAT Explains
KSAT12 / ABC, Oct. 10, 2024
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The History Behind the Texas Homecoming Mum Tradition with Mumentous Author Amy Schultz
RG Mums video exclusives, Sept. 7, 2024
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Bloomin’ Large
Texas Historical Commission The Heritage Traveler and Texas Time Travel blog, August 30, 2024
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Mum's The Word: The History of the Texas Homecoming Mum
KWTX News10, August 26, 2024
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The Backstory: Mum’s the Word
KWTX News10, August 26, 2024
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"Mumentous" Garland City Hall exhibit explains history of homecoming mums
CBS Texas, MSN.com and YahooNews, August 26, 2024
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This Mum-entous Exhibit Features the History of Texas Mums
CW33, August 22, 2024
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What-A-Mum: The history of the Texas homecoming tradition has been turned into an exhibit
WFAA8 ABC, August 15, 2024
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Don’t miss the amazing ‘Mumentous’ exhibit – Aug. 10-Oct. 12, 2024
Garland Texan, August 15, 2024
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Garland Celebrates Texas Tradition with “Mumentous” Exhibit at City Hall
Hoodline, August 11, 2024
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Homecoming in Texas: A MUMentous Occasion
Tyler Today Magazine, August/September 2024
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Meet Amy J. Schultz
CanvasRebel, July 1, 2024
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Spirituality, mums and DNA: Three novice Arlington authors make a literary buzz by OK Carter
Fort Worth Report and Arlington Report, June 25, 2024
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Indies Worth Discovering booklist
Kirkus Magazine, June 15, 2024
Features & Videos
Click on each to view or learn more.
MUMENTOUS in the News: 2023
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Interview with Amy J. Schultz
About Mansfield podcast, Oct. 30, 2023
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New book dives into the history of mums in Texas
Fox 4 KDFW, Oct. 11, 2023
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On Your Corner, In Your Corner: The history of mums
CBS11 News Texas and Yahoo.news, Oct. 6, 2023
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Grapevine offers a full slate of fun fall events the entire family can enjoy
Focus Daily News, Oct. 6, 2023
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The History of Homecoming Mums, an interview with Amy J. Schultz
NBCDFW TX Today, Oct. 3, 2023
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In Texas, Mums Rival Football as the Big Homecoming Attraction by Rachel Sherman
New York Times, Sept. 30, 2023
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MUMENTOUS: Football, Glue Guns, Moms, and a Supersized High School Tradition That Was Born Deep in the Heart of Texas
Dallas Morning News, Sept. 23, 2023
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Homecoming Mums: a Texas-sized tradition and Author breaks down how Texas-sized mums came to be
KHOU 11, Sept. 22, 2023
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"MUMENTOUS" Mum Making Tips
WFAA Good Morning Texas, Sept. 20, 2023
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MUMENTOUS Mum Exhibit Comes to Grapevine
Grapevine Edit, Sept. 20, 2023
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Grapevine Debuts Homecoming Mum Exhibit
Southlake Style, Sept. 20, 2023
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33 Things to Do in Dallas-Fort Worth This Fall
D Magazine, Sept. 15, 2023
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Pop-Up Blog Hop
Lone Star Literary Life, August-September 2023
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An Interview with Author Amy J. Schultz
BookView Review, May 2023
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MUMENTOUS Moms
Arlington Today, May 2023
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April 2023 Texas Books Preview
Lone Star Literary Life, April 2023
Independent Book Reviews and Awards
BookView Review Gold Level Recommendation
“Author and award-winning photographer Schultz offers an intriguing guide to the world of homecoming mums, bringing together history and fantastical stories to paint a vivid picture of the tradition in her marvelous book…”
Literary Titan Silver Award
“One of the highlights of this unique book is the black-and-white photography showcasing modern high school culture; it has a profound effect on the book as a whole…”
Independent Book Review by Jadidsa Perez
“Through polished and skillful writing, the author immerses in the mum world for a moment, like attending a homecoming game. There’s a sense of excitement here as the reader anticipates each new story that will come…Schultz raises so many fascinating points regarding not just mums, but the larger societal zeitgeist. The link between post-war patriotism and the cultural shift toward sporting events is particularly enlightening…There is no bell, ribbon, or whistle that Schultz does not uncover about the mum and the immense effort is apparent.”
Kirkus Reviews and Kirkus magazine
“An entertaining, brilliantly shot look at a Texas high school tradition. Both seasoned Texas home-comers and readers completely unfamiliar with the tradition will be equally charmed by this beguiling quirk of Americana.”
Midwest Book Review and Donovan's Literary Services by D. Donovan, Senior Reviewer
“MUMENTOUS will attract, delight, and surprise those who think it will be yet another coverage of motherhood alone… Libraries and readers interested in women's history, literature, and especially regional probes of women's traditions and experiences will relish MUMENTOUS for its lively celebrations of the Texan woman and the energy she brings to the playing field of women's literature and life...”