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All the Bells and Whistles: How Texas Women Turned Homecoming Mums into a Lone Star Phenomenon

When Texans think of homecoming mums, two images come to our minds: the style of mums popular during our high school years, and the gigantic mums we see today in social media. If asked why this upsizing phenomenon is happening only in the Lone Star State, we shrug and say, “Everything’s bigger in Texas.”

The forces driving the evolution of homecoming mums are complicated and intertwined with the history of the state itself. The most important influencers by far are Texas women. Women are taste-makers and tradition-keepers, proud parents and serious entrepreneurs, and by focusing their superpowers through the lens of school spirit, they have created a niche industry that well exceeds $200 million annually. When it comes to homecoming mums, you might say that “Everything’s bigger in Texas” is both a statement of fact and a call to action.

Presented by the Friends of the Texas Historical Commission and Amy J. Schultz