“The key to any mum is to own it.”

About MUMENTOUS

This century-long evolution of what it means to “go” to homecoming (mums included) has been a long, slow burn stoked by Texas teenagers being teenagers living in the present. Charged with contrary desires to fit in and stand out and to “go-fight-win” for a place you love more than you can explain, today’s rules of engagement have eclipsed the original courtship ritual that predates anyone alive.

MUMENTOUS: ORIGINAL PHOTOS AND MOSTLY-TRUE STORIES ABOUT FOOTBALL, GLUE GUNS, MOMS, AND A SUPERSIZED HIGH SCHOOL TRADITION THAT WAS BORN DEEP IN THE HEART OF TEXAS is published by Atmosphere Press and distributed by Ingram. Also available on Kindle.

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“If it weren’t for women, we wouldn’t even be talking about homecoming mums.”

“I call them mumtrepreneurs. United around mums as both a business and a cause, they are like homecoming superheroes. Their mission? Fight against the evil misconception that mum-making is just a fun little hobby.”

— Amy J. Schultz